This phrase refers to a specific brand of bridal gowns known for their romantic, bohemian aesthetic. Characterized by flowing silhouettes, delicate lace, and often incorporating unique details like floral appliqus or subtle beading, these gowns appeal to a bride seeking a free-spirited, less traditional look for her wedding day. An example might be an A-line gown crafted from layered tulle and chantilly lace, featuring a low back and embellished with scattered floral embroidery.
The brand has gained popularity among contemporary brides for its emphasis on individuality and comfort. Its designs offer a departure from classic, structured bridal wear, providing options for those who envision a more relaxed and personalized celebration. This resonates with the current trend towards more intimate and experiential weddings, where personal style and comfort are paramount. Emerging within the broader context of the growing bohemian bridal fashion movement, the brand taps into a desire for authenticity and self-expression.