Natural Ice beer is a product of Anheuser-Busch, a prominent brewing company within the Anheuser-Busch InBev global conglomerate. This value-priced American adjunct lager is brewed using a process involving ice brewing, a technique that yields a higher alcohol content while maintaining a smooth, light flavor profile.
The popularity of this beverage stems from its affordability and its accessible taste, catering to a wide range of consumers. Introduced in 1995, it quickly gained traction in the market and became a notable addition to the company’s portfolio. Its emergence coincided with a growing consumer interest in value-priced beverages within the alcoholic beverage sector. This provided a significant market opportunity which the brand successfully capitalized on, solidifying its presence within the industry.
