The practice of using self-tanning products to darken one’s skin tone has become increasingly common among the male population. This involves applying lotions, creams, or sprays to achieve a bronzed appearance without exposure to ultraviolet radiation. An example would be an individual applying a self-tanner before a social event or vacation.
A tanned appearance is often associated with health, vitality, and attractiveness, potentially boosting self-esteem and confidence. Historically, tanned skin signified leisure and an affluent lifestyle, contrasting with the paler complexions of those working indoors. While sunbathing carries inherent health risks, including skin cancer and premature aging, sunless tanning products offer a safer alternative to achieve a similar aesthetic. This pursuit of a bronzed complexion can be viewed as a form of self-improvement and an aspect of contemporary grooming practices.