Duralast is a private label brand of automotive batteries sold exclusively by AutoZone. This means that while AutoZone owns the Duralast brand, they do not manufacture the batteries themselves. Instead, they contract with various battery manufacturers, including Clarios (formerly Johnson Controls Power Solutions), East Penn Manufacturing, and Exide Technologies, to produce batteries that meet their specifications and are then sold under the Duralast name.
Understanding the relationship between a retailer’s private label and its actual manufacturers is crucial for informed consumer decisions. It allows for a clearer evaluation of product quality and value, considering the reputation and expertise of the companies involved in production. The practice of private labeling allows retailers to offer competitive pricing and build brand loyalty. Historically, this approach has enabled consumers to access reliable products tailored to specific retailer needs, often providing alternative options to established name brands.
