This phrase typically signifies a moment of recognition or mild surprise, often ironic, upon encountering a familiar name or concept within a New York Times crossword puzzle. For example, a solver might utter this phrase upon seeing the name of a recently discussed public figure or a term related to a current event appear as a clue or answer.
The expression highlights the puzzle’s connection to contemporary culture and its ability to incorporate timely topics. This topicality contributes to the puzzle’s ongoing popularity and relevance, fostering a sense of shared experience among solvers. Furthermore, the phrase’s lighthearted tone reflects the enjoyable and often social nature of crossword puzzle solving. The New York Times crossword, with its rich history and reputation for clever cluing, provides a platform for this type of engaging wordplay.