The manufacturing lineage of Force outboard motors traces back to Mercury Marine’s acquisition of certain assets from U.S. Marine, including the Chrysler Marine division. These engines, known for their affordability and simplicity, were produced and marketed under the Force brand, offering a distinct alternative within the Mercury Marine family.
Positioned as a more budget-friendly option compared to Mercury’s primary offerings, these powerplants played a significant role in broadening access to boating. Their straightforward design often translated to ease of maintenance, making them appealing to a wider range of boaters, particularly those new to the market or seeking economical solutions. This strategy allowed Mercury Marine to cater to diverse customer needs and budgets within the recreational boating sector.
