Super Start batteries are manufactured by Clarios, a global leader in advanced energy storage solutions. Clarios was formerly Johnson Controls Power Solutions, a well-established name in the battery industry. These batteries are commonly found in retail locations like O’Reilly Auto Parts, implying a private label agreement between the retailer and the manufacturer. This business model allows retailers to offer a branded product at a competitive price point.
Access to reliable and affordable automotive batteries is essential for vehicle owners. The availability of private-label brands like Super Start offers consumers a choice in terms of price and performance. This contributes to a competitive market, ultimately benefiting consumers. The history of private label batteries traces back to the need for retailers to offer value-driven alternatives to established brands, filling a specific market niche and providing more options for consumers.
