This luxury Korean skincare and cosmetics brand draws inspiration from traditional Korean royal court beauty rituals and incorporates rare and precious ingredients, such as ginseng and deer antler, into its formulations. Its products are often packaged in ornate containers reflecting Korean artistic heritage.
The brand emphasizes a holistic approach to beauty, focusing on restoring balance and vitality to the skin. Its premium positioning and association with historical Korean beauty practices contribute to its appeal among consumers seeking high-quality, culturally-rich skincare solutions. This resonates with a growing global interest in natural ingredients and time-honored beauty traditions.