The selection of the Super Bowl halftime performer is a complex process involving the NFL, sponsors, and the artist’s management. This performer is typically a globally recognized musician or group with a proven ability to deliver a high-energy, captivating show for a massive audience. Previous performers have included iconic figures spanning diverse genres, from pop and rock to hip-hop and R&B. The chosen artist(s) for a particular year’s performance are typically announced several months in advance, generating significant media buzz and public anticipation.
The halftime show serves as a major cultural moment, attracting viewership that often surpasses the game itself. It provides unparalleled exposure for the chosen artist, boosting record sales, streaming numbers, and overall public profile. Furthermore, the performance contributes significantly to the Super Bowl’s overall spectacle, entertaining viewers worldwide and adding another layer of excitement to the event. Historically, these performances have become iconic cultural touchstones, remembered for their innovative staging, musical arrangements, and sometimes, even controversy.
