Lexical repetition, particularly within a prominent publication like the New York Times, can serve several rhetorical purposes. Repeating a specific term emphasizes its importance, ensuring it remains at the forefront of the reader’s mind. For instance, consistent use of a term like “sustainability” in an article about environmental policy underscores the concept’s centrality to the discussion. This technique can also create a sense of cohesion and thematic unity throughout a piece, linking different ideas under a common linguistic umbrella.
The strategic use of repetition has a long history in rhetoric and persuasive communication. From ancient orators to modern-day advertising, the power of repeated exposure to a concept is well-documented. It can contribute to memorability and increased comprehension of complex topics by reinforcing key terms and ideas. Within journalism, this technique can be particularly effective in shaping public discourse and influencing perceptions of important issues. This careful choice of vocabulary contributes to the overall impact and persuasiveness of the writing.
